Fun yet educational, cartoon strips reach out to the reader's emotions, are readily accepted and carefully preserved. The atmosphere they create favours assimilation of the message that you wish to communicate.

The combination of words and pictures puts issues into clear perspective and can serve to de-dramatise problems. Cartoon strips have the power too to depict situations and create characters of differing sensibilities, pasts and behavioural patterns in such a way that the reader is able to relate to their ideas, fears, reserves and pre-conceived beliefs and also listen to the other side of the argument.

The layout of the strips or pages themselves enables messages to be expressed in a progressive, logical manner, drawing by drawing, which contributes to making any concept accessible. Indeed, cartoon strips stand out as a highly effective tool when it comes to sensitising and/or inciting the reader to adhere to a given practice.

Finally, in addition to the pleasant, accessible and fun format of its work, Une Bulle En Plus places special emphasis on ensuring that the contents of its publications are both credible and informative.

1) In a survey carried out by one of our customers (Michelin) based on 293 people after the publication of their first cartoon album relating to a technical subject and aimed at a general readership, it was revealed that the level of recall was 92%, that 9 readers out of 10 were won over by the principle and that 79% of interviewees kept the book.

2) Lafarge Ciments' Communications Director Noël Le Floch endorsed the effectiveness of the cartoon strips produced within the framework of his firm's safety awareness campaign: "Our objective was to capture the attention of our staff by taking a novel stance". The number of accidents fell from 25 in 2002 to 19 in 2003 (Source: the French business monthly 'Challenges').

An effective and credible support capable of addressing an endless range of subjects and issues

Groupe Crédit Agricole SA: publication of an album relating to the Group's compliance and deontological practices.

Mines de Potasse d'Alsace: publication of an album for Alsace miners at the time of the closure of the region's last mine.

Autoroutes du Sud de la France: album published following the introduction of the 35-hour working-week in France setting out the consultation methods adopted by the Information Systems Department.

Total France: publication of an album as part of the firm's quality improvement programme in the Information Systems Department.

Lafarge Ciments: production of a series of cartoon strips and posters to enhance safety awareness amongst staff.

Avia Partner: a series of cartoon strips currently being produced to enhance staff awareness concerning absenteeism and its effects on quality and safety. ACCOR: production of an album aimed at enhancing awareness concerning selective waste sorting.

La Roche-Posay: production of an album warning against sun-related risks. Sponsored by the World Health Organisation and aimed at the general public.

Ipsen Pharma: publication on the subject of benign prostatic hypertrophy aimed at doctors.

Ipsen Pharma: a diet-hygiene related publication on the subject of poor eating habits and aimed at doctors.

BMS: a cartoon strip produced to enhance awareness amongst African doctors of the risks associated with parallel markets for medicines.

Michelin: a series of six albums on the subject of tyre performance, tyres and the environment, the importance of tyre pressures, Formula 1, etc.

Hewlett Packard: a series of albums aimed at the sales network.

Bayer Cropscience: a series of albums on the subject of destructive insects aimed at insecticide distributors.